Adding to the rustic charm of Mexico's small cities, Volkswagen Beetle's can be found all over Mexico. First introduced to Mexico in 1954, the Volkswagen plants in Mexico manufactured most of the 23M beetles worldwide up until its last model in 2003. The former president of Mexico, Lazaro Cardenas made a trip to the first Mexican Volkswagen plant in 1954 to see this cheap, peculiar, and popular car being made on Mexico's soil. The local press published the event in newspapers and titled it, 'The People's Man' with the 'People's Car'. Henceforth, it was known as the 'People's Car' worldwide.